To Be Blunt: The Podcast for Cannabis Marketers

065 Top Industry Insights From a Cannabis Digital Marketer with Liz Udell of CannaCraft

August 30, 2021 Shayda Torabi Season 2 Episode 65
To Be Blunt: The Podcast for Cannabis Marketers
065 Top Industry Insights From a Cannabis Digital Marketer with Liz Udell of CannaCraft
Show Notes

“So whenever you just get the chance to, you know, kind of be a little creative, be scrappy, and take your own photos. I make my own content. I make content for my channels that we use. And that's definitely the route like marketing you can totally make happen.” - Elizabeth Udell

Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Elizabeth Udell, Digital Marketing Manager at  CannaCraft, Elizabeth joins us to share her invaluable perspectives on scaling in the cannabis industry, the huge role of digital marketing, and the works behind creating a legacy brand.


[00:01 – 08:02] Shayda’s CBD Discovery and Updates

[08:03– 18:06] Digital Marketing and Liz’s Story on Cannabis 

[18:07 – 24:38] Understanding and Engaging in the Groundwork

[24:39 – 28:49] Realizing the Need for Guidance in the Industry

[28:50 – 38:09] The FAQs of Creating a Legacy Brand

[38:10 – 53:09] Acknowledging the Realities of the Cannabis Industry

[53:10 – 56:23] Food for Thought: How do you create freedom with your brand? 


Elizabeth Udell is a digital marketing manager based in Los Angeles. Born in New York City, she moved down to South Florida as a child and ended up at the University of Florida studying Public Relations and Mass Communications. While at UF, she started writing for the 2nd highest trafficked electronic music blog at the time, EDMTunes which landed her a role at Insomniac Events as a social media manager in Los Angeles. Over the years she has pivoted from music to cannabis and brought her marketing experience with her. Once she mastered the digital marketing of medical and adult-use cannabis in 10 states, she brought her services to clients all over the world in various markets. Her brands include MedMen, CannaCraft, West Coast Cure, Houseplant, Kush Queen and Advanced Nutrients. She also teaches social media management and content writing part time at San Diego State University.

Connect with Elizabeth

Visit and follow her on Facebook, Instagram, Twitter, and LinkedIn @lizoodell @cannacraftbrands

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Key Quote:

“It's very poor planning on my part to have these big grandiose dreams without knowing what is actually the potential possibility for me to have.” - Elizabeth Udell

“You just got to be ready to play. Like if this is your dream like this. You gotta make it a reality and just no head in the clouds.” - Elizabeth Udell

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