“But this industry is very fragmented. There are a lot of egos at play. There's a lot of money at stake, and it makes people crazy. We have to stop stabbing each other in the back and doing stupid things, and we have to come together as an industry to make a happier planet, a healthier planet, to help people live happier, healthier lives, and to get quality products.” - Marty Marion
Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Marty Marion to talk about how the cannabis industry is filled with confusion and misinformation, and how we must be smart to outwit the market.He also emphasizes the need of being aware of regulations and to be compliant with FDA rules, especially as cannabis operators in the Hemp space.
[00:00 - 08:33] Top Stories in Our Industry
[12:26 - 18:54] The Transition from a "Mad Men" ad firm to a hemp enterprise
[18:55 - 37:59] Managing Marketing and Compliance Concerning Cannabis
[38:00 - 46:35] The Legality of Cannabis in the Market
[46:36 - 51:06] Reducing the Risks of Intoxication by Creating Restrictions
[51:07 - 1:08:24] Lobbying the Use of Cannabis to Congress and the FDA
[1:08:24 - 1:10:17] Closing Segment
Marty Marion has been a senior executive and principal of several of the world's largest "Mad Men'' ad agencies on New York's Madison Avenue for more than 35 years. He has also been a consultant to many of the world's largest pharmaceutical, supplement, and CBD companies on marketing strategy and FDA compliance. He is now the CEO of The Hempshire Group, Inc., a publicly traded company that makes MOUNTAIN Smokes CBD Hemp Smokes.
Connect with Marty!
Go to https://mountainsmokes.com/
Top Stories In Our Industry:
Watch this episode on YouTube:
Catch me on MJ Biz Con! Use my discount code for 10% off: S P K M J B 2 2 1 0
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs
LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes
RESTART CBD is an education-first CBD wellness brand shipping nationwide.