To Be Blunt

111 How To Get To 1 Million Subscribers with Bryan Gerber of Hemper

August 08, 2022 Shayda Torabi Season 3 Episode 111
To Be Blunt
111 How To Get To 1 Million Subscribers with Bryan Gerber of Hemper
Show Notes

“People and consumers are getting smarter in identifying the companies that are just trying to take advantage of the situation. And I think why we've serviced millions of customers in the last seven years is because we really truly provide value. We always make it a hundred percent satisfaction guarantee.” - Bryan Gerber


Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes the “King of Cones” Bryan Gerber of Hemper and Hara Supply. He and his team have produced over 85 million pre-rolled cones per month in the cannabis industry and today, he gets candid about their crazy journey to success. He also gives an inside look at manufacturing pre-rolled cones and glass products and discusses how they are navigating a fragmented industry and providing the best quality to their customers. 


[00:00 - 09:50] From Subscription Box to Cannabis Lifestyle Brand

[09:51 - 23:52] Scaling and Becoming the Leading Pre-rolled Cones Manufacturer

[23:53 - 33:53] The Challenges of Cannabis eCommerce and Digital Marketing

[33:54 - 37:17] Surviving the Industry Consolidation

[37:18 - 48:08] The Realities in Manufacturing Cannabis Ancillary Products

[48:09 - 1:00:28] Glassware and Setting up an In-House Production

 

After graduating from George Washington University School of Business, as a cannabis user seeking a solution to a routine problem for the average smoker, Bryan Gerber ultimately ended up revolutionizing the entire industry. Through his entrepreneurship, he is on track to produce 1 billion cones per year, provided by his company Hara which he helped in creating and making it to be the largest distributor of pre-rolled cones in the globe.

Dedicated to proving himself through his hard work and ingenuity, he has paved the path to sustain his businesses’ growth and longevity, while constantly discovering innovative ways to reach new consumers all sustaining his loyal and happy customer base.

 

Connect with Bryan!

Check out Hemper.co to know more about their products and services.

 

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

 

Key Quote:

“The biggest difference between working with us is that we stand by our quality and you're not going to run into a contamination issue. You're not going to run into a pesticide or heavy metal problem. And God forbid you run into a recall situation. A lot of these big cannabis companies are trying to save that half a penny by going with the smaller guy. It's not worth cutting the corner for a half-cent.”  - Bryan Gerber

 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

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RESTART CBD

RESTART CBD is an education-first CBD wellness brand shipping nationwide.