“I'm glad that we have the innovation that we do, and I think that the process of synthesis is going to lead us to even greater discoveries.” - Tyler Roach
Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Tyler Roach, “The HHC Guy” and VP of Sales of Colorado Chromatography, to share a dialogue about synthesizing cannabinoids. Tyler goes in-depth about understanding HHC and the cannabinoids alphabet soup, tailoring medicine through synthesis, and bringing innovation into the industry in the safest way possible.
[00:00 - 018:05] Opening the Conversation to the Chemistry of Cannabinoids
[13:11 - 22:48] Educating Consumers About the Cannabinoids Alphabet Soup
[22:49 - 38:58] Differentiating HHC and Other Cannabinoids
[38:59 - 43:48] Legalization and Regularization of Chemically Derived Cannabinoids
[43:49 - 50:58] Cannabinoids in a Pharma Perspective
[50:59 - 1:21:50] Consumer Safety and Important Considerations on Dosing and Potency
Tyler was born in southern California and moved with his family to Colorado summer of 2004. While in high school, Tyler started working for his father’s carpentry business. After graduating high school, he continued to work in the family business and grew experience in sales and operations management. All this time, he knew that the carpentry industry was not his forever place. He always had an interest in the hemp and cannabis industry and would expand his knowledge when he could. In Spring of 2021, Tyler had lunch with the executive team of Colorado Chromatography Labs and within a week was offered the job, Director of Sales. He has worked with the team to bring HHC to market and has helped the company grow tremendously. After 9 months with Colorado Chromatography Labs, Tyler was promoted to VP of Sales.
Connect with Tyler!
Visit the Colorado Chromatography website!
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
“There is a big place for synthesis within the industry, but there's a big misunderstanding that a lot of these molecules that you're already consuming on a daily basis are synthesized. There is a process done in a lab to get these molecules, and there's good to be had with that as long as we follow safe procedures and we have proper testing.” - Tyler Roach
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