“Until we have either the tools to purchase these cannabinoids in different ratios in the marketplace or have the ability to have really fine-tuned science on the culinary side, it's gonna just always come down to matters of individuated preference, and personal understanding, and intolerance.” - Rachel Burkons
Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Rachel Burkons, a culinary cannabis expert and educator who is passionate about developing the concept and culture around cannabis hospitality. She shares her background in wine and spirits and how it has influenced her view of bringing cannabis hospitality-based experiences to life. She also discusses her insights on the legalization of cannabis, the importance of education and normalization, and how this could impact the cannabis hospitality industry.
[00:00 - 013:10] Cannabis Chef's Dream: Normalized Consumption
[13:11 - 32:34] What Operators Need to Know About Cannabis Consumption Lounges
[32:35 - 45:31] How Cannabis Sampling Can Introduce the Industry to New Consumers
[45:32 - 47:16] Serving Up Cannabis + Culinary Experiences
[47:17 - 54:19] Social Justice and Cannabis Regularization
[54:20 - 59:42] CBD or THC? How to Discern New Cannabinoids in The Market
Rachel and her brother, renowned chef Holden Jagger, founded Altered Plates, a culinary cannabis and hospitality company whose mission is to normalize and educate about cannabis through the touchstone of food. Through Altered Plates, Rachel has worked with a wide variety of national media outlets to educate about culinary cannabis and partnered with esteemed organizations like the James Beard Foundation.
Rachel is the Executive Director for Crop to Kitchen, Director of Hospitality for Cure Designs, and is a frequent contributor to national publications including Cannabis Now.
She lives in Los Angeles with her wife, two daughters, two dogs, and two cats.
Connect with Rachel!
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
“The beautiful thing about the cannabis and hospitality space is that it's a great way to open the doors and get people comfortable. And we have to be able to do the best we can as operators to make sure everyone's safe.” - Rachel Burkons
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